Nova Twins, the London-based rock duo made up of Amy Love and Georgia South, are proud Music Minds Matter Ambassadors. They took on the role after experiencing first-hand the challenges of being touring artists — the emotional highs and lows, the all-consuming nature of the industry, and the financial and support gaps that can leave musicians vulnerable. Their commitment to mental health awareness is reflected in the themes of their music, including tracks like “Monsters,” which explores internal struggles, and in their drive to champion meaningful conversations and explore new ways that support can be provided to help artists and crew thrive both on and off stage.
“Being in a band is amazing, but it’s not always easy. The industry can be all-consuming, and life on the road can take its toll. We want to help create a healthier and more supportive scene, whether that’s for the bands, crew or wider team,” said Nova Twins. “By teaming up with Music Minds Matter, we’re hoping to shine a light on support systems that exist and explore new ventures that could be put in place, so that artists and crew can keep thriving, on and off stage.”